Lure Of The Day

Check out Lure of the Days Fly Shop. Great deals on Flies, Poppers, Shrimp, Nymph’s, and more.

Let others know what your favorite hobby is, with a Fishing Check!

A takeoff on the oval ‘country’ code stickers people use to let you know what country they’re from, these lure stickers let everyone know your favorite hobby.

Sad but true 90% of our stream trout are hatchery raised. They are always fed some liver in the hatchery and never forget the smell and taste of liver. As a bait for stream trout liver is excellent. Rubbing

I love the workmanship on these old lures, especially the paint and eyes. Circa. 1946 by Jack Martin - Drumright, Okla.

TerrorEyz Lure, from DOA, is the 1st lure which truly makes eye contact with fish. Its holographic eyes flash reflected light causing fresh and saltwater fish to go into a striking frenzy. The TerrorEyz is designed to bounce off rocks and other submerged structures & swim true every time out.

Bottle-Cap Lures are the ‘Green’ way to catch big fish. Find them at Bottle Cap Lure or on eBay.

These high quality trolling lures come in glossy colors and work at precise depths to attract even neutral fish. The efficient Davis Lip System, heavy-duty hardware, internal rattle, and rugged construction are proven for big fish. Runs true at all speeds. The Jointed Stretch 30+ is the deepest diving jointed lure available. It’s broken-back action draws attention from most saltwater species.