The world’s number one saltwater hardbodied lure. Whether fishing the shallow running floating models or the sinking CountDown models, you can be sure the lure has been hand-tuned and tank-tested. Magnums not oly catch virtually every saltwater gamefish, they are deadly on freshwater species such as northern pike, striped bass and muskie.

This sinking magnum is a big boy. They don’t call it magnum for nothing. It measures 7 inches in length and weighs 2 3/8 ounces.

This particular model is painted and designed to look similiar to a sardine, the meal of choice for many top game fish.

The Sinking Magnum is for the serious angler. It costs a pretty penny, but with it you know you’re getting top notch quality. The price for each lure is $19.99, a savings of 10% if you buy through Amazon.